Products appearing in retail stores are examples of the use of product placement.
Word-of-mouth has a more powerful effect on consumers than paid advertising does.
Most holidays commemorate a cultural myth.
Business ethics are rules of conduct published by the Better Business Bureau that guide
actions in the marketplace.
Conducting motivational research tends to be less expensive than conducting a
large-scale, quantitative survey because interviewing and data-processing costs are
relatively minimal.
The fact that people often buy products not for what the products do but for what they
mean implies that a product’s basic function is unimportant.
Marketers have generally failed in their efforts to introduce scented marketing practices
and products to the American marketplace.
Lars has developed an online, multiplayer game that he thinks could be the next big hit
in computer-mediated environments. Lars is in the process of looking for financial
backers as he moves from the prototype of his game to the finished product. To
encourage financial backers, Lars should explain that for most people interested in
playing online games, the gap between their online and offline selves is narrowing.
Cedric runs out of gas. He thinks to himself, How stupid I am! Cedric has just
experienced a form of problem recognition that is being dominated by a downward
movement in his actual state.
Surveys show that the percentage of consumers who are willing to pay more for green
products has dropped since 2008.
A point-of-purchase stimuli is part of the purchase environment.
The elaboration likelihood model assumes that under conditions of high-involvement
processing, the consumer normally takes what is called the peripheral routeto
persuasion.
According to the theories of Carl Jung, our shared memories create ________, which
involve universal themes and appear frequently in myths and stories across cultures.
A) archetypes
B) patterns of behavior
C) Doppelgangers
D) symbolic communities
Advertisements reminding people to stay focused while driving and to avoid texting
while driving are examples of ________.
A) social media marketing
B) social marketing
C) public service marketing
D) services marketing
Amos always felt that it was unfair that society created artificial divisions that
discouraged him from having friends from different social structures. Which of the
following terms describes the process that Amos is having difficulty with?
A) reference group affiliation
B) bias
C) the ‘silver spoon” syndrome
D) social stratification
Of the following products, which one would typically carry high psychological risk for
the average consumer?
A) lawn mower
B) kitchen blender
C) expensive mink coat
D) family vacation to a theme park
Richard worked very hard on his grades and worked after school part time to be able to
afford tutors to help him advance his education. When he was named valedictorian of
his class, he earned a certain status. The best term to describe the form of status that
Richard earned is ________.
A) reference group affiliation
B) achieved status
C) classification status
D) ascribed status
The cultural learning acquired through ________ leads immigrants to a process of
adaptation.
A) maintenance
B) translation
C) resistance
D) segregation
The functional theory of attitudes was initially developed to explain how ________.
A) people identify with products
B) attitudes facilitate social behavior
C) attitudes are learned from family and friends
D) attitudes change over an individual’s lifetime
A ________ is an idea or product that enters the consciousness of people over time.
A) meme
B) belief
C) norm
D) value
Pierre Bourdieu concluded that “taste” is a ________ that causes consumption
preferences to cluster together.
A) habitus
B) code
C) hierarchy
D) capital
Researchers primarily see the gift-giving ritual as one of ________ exchange.
A) transactional
B) stylistic
C) psychological
D) economic
Brand ________ refers to the extent to which a consumer holds strong, favorable, and
unique associations with a brand in memory-and the extent to which the consumer is
willing to pay more for the branded version of a product than for a non-branded
version.
A) dynamics
B) position
C) logo
D) equity
________ refers to the passage of individuals from one social class to another.
A) Status crystallization
B) Social affinity
C) Social mobility
D) Social stratification
At mymms.com, you can upload a photo and order a batch of M&Ms with a face and
personal message printed on the candy shell. This is an example of ________.
A) micromarketing
B) mass customization
C) long tail
D) mass personalization
The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as
light, color, sound, odor, and texture is called ________.
A) reception
B) awareness
C) perception
D) sensation
What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective.
B) Many people can learn the important parts of a message even when asleep.
C) The effectiveness of a message will increase over time.
D) The effectiveness of positive sources over negative sources can be erased over time.
Mary Nabholz travels the same way to work every day. She notices advertisements in
store windows when the ads first go up. However, after a few days, Mary no longer
pays any attention to these ads because they have become familiar. Which of the
following personal selection factors is affecting Mary Nabholz’s response to the ads?
A) perceptual vigilance
B) perceptual defense
C) contrast
D) adaptation