Many retailers do a very poor job at engagement.
Private label branding is an example of using nonprice competition to achieve a
protected niche.
Divertive competition can be intratype, but not intertype.
A markup of 100 percent based on cost is the same as a 50 percent markup based on
selling price.
The major benefit of the free flow layout is that it exposes shoppers to the greatest
possible amount of merchandise.
One frequent form of conflict in a customer’s choice criteria is the desire for a product
to possess two or more attributes that are mutually exclusive.
As consumer mobility increases, the size of a store’s trading area will decrease.
To be most effective, merchandise should be displayed in vertical bands of color
wherever possible.