A) .15
B) .35
C) .20
D) .55
Determining where to build roads at the least cost within a park that reaches every
popular sight represents a ________ network model.
Atwitter
The college director of global activities was hopeful that the print ads in the school
newspaper and 30 second spots on the campus radio station would spur some interest in
the array of study tour and study abroad options he had secured. The communications
director for the college had other ideas; she favored a social media campaign consisting
of tweets and facebook postings. “This is the most ridiculous thing I ever heard of,” he
whined to the dean.
The communications director’s market research revealed the following:
The advertising budget is $3500, but there is no requirement that all the money be
spent. The newspaper has only four issues before the end of the semester, but the radio
is a 24/7 operation and has two dozen 30 second slots available. Facebook postings
must be alternated with the rest of the mindless drivel posted on the college page; thus
there is space for only three postings before the end of the semester. Twitter is
complicated by the 140 character requirement. The communications director feels she
needs five tweets to convey a single message about tours and semesters abroad, so for
one message, the cost would be $25 for each of the five components of the single ad.
Due to thumb fatigue, she feels that she has only 2800 characters left in her thumbs
before the end of the semester. (A side note – During the intersession period, she plans