B) countervailing duties
C) special government approval
D) local content requirements
Scenario: Chong’s analysis of international markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his
product, Zulu doll, a toy for kids below the age of eight, in every corner of the world.
He wants to examine all potential markets but wants to keep his costs low. John has
asked you to explain a few things about analyzing international markets.
Which of the following stages of the market-screening process would require John to
visit a potential market personally?
A) assessment of the national business environment
B) selection of the market
C) identification of the basic appeal for markets
D) measurement of market potential
The likelihood that a society will undergo governmental changes that negatively affect
local business activity is known as ________.
A) volatility risk
B) systemic risk