Which of the following BEST characterizes the difference between the roles of
advertising and personal selling in the promotional mix of a firm?
A) Advertising is, at its worst, very expensive with little return, whereas personal
selling is also very expensive, at its worst, but with better returns.
B) Advertising, at its best, targets a specific audience about a product, whereas personal
selling, at its best, is always dependent on the clients that a seller has.
C) Advertising involves public relations with the overall population of consumers,
whereas personal selling involves personalized relationships with select individuals.
D) Advertising is a relatively new method of promotion, whereas personal selling is the
oldest method of promotion.
E) Advertising is nonpersonal in its communication about a product, whereas personal
selling is highly individualized.
When there is little ambiguity in the decision-making process, what decision-making
condition exists?
A) A state of recognition