A ________ strategy can create cost savings due to product and marketing
standardization.
A) retrenchment
B) multidomestic
C) blue ocean
D) global
Answer:
Against Betty’s judgment, her boss decides to market Frankfurter’s beef sausages in the
town of Xunagshi, believing that it would rake in a huge profit. Which of the following,
if true, would prove that her boss’s decision is a bad one?
A) There are very few vegetarians in Xunagshi.
B) Due to their exposure to the Western culture, the youth of Xunagshi is more open to
fast food than the town elders.
C) The traditional dishes of Xunagshi are more expensive than the beef sausages.
D) Xunagshi has a large Hindu population, all of whom are forbidden from eating beef.
Answer:
If Susan wants to obtain information in the least expensive way, she should use
________.