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All of the following are stages in the total quality management process EXCEPT _____.
A.benchmarking stage
B.testing and revising stage
C.continuous quality improvement stage
D.commitment and exploration stage
When a political candidate has staff workers phone registered voters of another party to
ask a leading and negative question about his opposing candidate, this is a form of
_____.
A.a push poll
B.advocacy research
C.a research supplier
D.a cross-functional team
Which aspect of causality deals with the time order of events?
A.concomitant variation
B.temporal sequence
C.nonspurious association
D.parallel sequencing
A research organization that specializes in studies about advertising effectiveness is an
example of a(n) _____.
A.cross-functional team
B.standardized research service
C.research generalist
D.advocacy research organization
Which of the following prevents respondents from continuing with an Internet
questionnaire if they fail to answer a question?
A.variable piping software
B.graphical interface software
C.forced answering software
D.interactive software
Which of the following means the same conclusion would be reached based on another
researcher's interpretation of the research?
A.validity
B.replicable
C.homogeneity
D.scrutiny
A method of handling missing data in which only the actual variables for a respondent
that do not contain information are eliminated from use in statistical analyses is called
_____.
A.listwise deletion
B.pairwise deletion
C.selective deletion
D.partial deletion
A questionnaire that collects information that is valid is said to be _____.
A.relevant
B.accurate
C.counterbalanced
D.balanced
Which of the following is the symbol for the sample standard deviation?
A.S
B.m2
C.s
D.s2
A(n) _____ is a process outcome or a variable that is predicted and/or explained by
other variables.
A.primary variable
B.absolute variable
C.dependent variable
D.independent variable
When a researcher uses pictures, tables, or charts to clarify complex points or
emphasize a message in a research report, he or she is using:
A.verbal elements
B.medium elements
C.graphic aids
D.formalizers
Sammy told a researcher that she has lived in her current house for two years, but in
reality, she has lived there for more than five years. Sammy's thinking that moving into
her home happened more recently than it actually did is an example of _____.
A.cognitive distortion
B.telescoping
C.selective bias
D.bias
It is hypothesized that an individual's need for cognition will influence the impact an
advertising execution will have on attitudes toward the brand advertised. Need for
cognition, then, is considered which type of variable?
A.dependent variable
B.external variable
C.internal variable
D.moderating variable
Which of the following represents the proportion of the total variance of a variable
accounted for by another value of another variable?
A.product-moment correlation
B.correlation coefficient
C.F-test
D.coefficient of determination
The question as to whether the independent variable was the sole cause of the change in
the dependent variable is the basic issue in _____.
A.a repeated measures study
B.internal validity
C.a matching study
D.external validity
The people who answer survey questions are referred to as _____.
A.researchers
B.clients
C.respondents
D.users
If the regression equation is: Y = -4.2 + 3.6 X , then the expected score for Y when X is
4 would be _____.
A.-18.6
B.10.2
C.18.6
D.4
Which of the following measures physiological reactions?
A.pupilometer
B.at-home scanning systems
C.click-through counter
D.all of these choices
All of the following are practical decisions regarding the selection of a measurement
scale EXCEPT _____.
A.Is a ranking, sorting, rating or choice technique best?
B.Should a single measure of an index measure be used?
C.How large should the sample size be?
D.How many scale categories or response positions are needed to accurately measure
an attitude?
In which type of sampling does every element in the population have a known, nonzero
probability of selection?
A.absolute sampling
B.relative sampling
C.nonprobability sampling
D.probability sampling
Which of the following has been considered the mainstay of commercial survey
research for years?
A.mall-intercept interviews
B.Internet surveys
C.telephone interviews
D.e-mail surveys
The formula for the chi-square test uses _____.
A.observed and expected frequencies
B.observed and expected percentages
C.the two sample means
D.the two sample standard deviations
The correlation between two variables after taking into account the fact that they are
correlated with other variables too is called _____.
A.partial correlation
B.standardized correlation
C.raw correlation
D.variant correlation
A _____ is an investigation of a hypothesis stating that two (or more) groups differ with
respect to measures on a variable.
A.statistical conclusions
B.descriptive analysis
C.paired comparison
D.test of differences
Which of the following is a measure of the percentage of a variable's variance that is
explained by the factors in factor analysis?
A.R2
B.variance inflation factor
C.partial correlation
D.communality
A(n) _____ refers to one of the possible values for each independent variable in an
experiment.
A.experimental condition
B.experimental variable
C.experimental block
D.experimental subject
Buying new-car purchase data by zip code from the Polk Company is an example of
which type of secondary data?
A.media source
B.commercial source
C.trade association source
D.primary source
A possible advantage of an outside research supplier over an in-house research
department is that it may be possible for the outside supplier to conduct the project
_____.
A.more objectively
B.at a lower cost
C.faster
D.all of these choices
Which dimension of quality is being studied for a Harley motorcycle when a survey
asks them to record the number of years that they have owned that particular Harley?
A.serviceability
B.durability
C.reliability
D.features
A researcher is analyzing data and is concerned over how strongly interrelated the
independent variables of attitude toward one's employer and attitude toward one's
coworkers are in his model. The researcher is concerned about _____.
A.multicollinearity
B.MANOVA
C.degrees of freedom
D.convergence
A(n) ______ scale measures attitudes in both their direction and their intensity
simultaneously.
Attitudes are considered to be _____ constructs because they are not directly observable
but are measurable through indirect indicators.
An oral or written statement of the results of the research study, its strategic
recommendations, and its other conclusions presented to a specific audience is known
as the ______.
A type of fixed-alternative question in which a respondent is asked to select the
category that best represents his gross income for the previous year is an example of
a(n) ______ question.
A panel of consumers using a special ID card whenever they purchase items from their
local supermarket so that purchase behavior is matched with the demographic
dimensions of each household is participating in a(n) ______ panel.
A one-on-one interview between a professional researcher and a research respondent
about why she selected a specific insurance benefit option is an example of a(n)
______.
When respondents are asked to divide up a sum (e.g. 50 points) to indicate the relative
importance of features on a new car, this is an example of a(n) ______ scale.
The sum of differences between the group mean and the grand mean summed over all
groups for a given set of observations is called _____ variance.
_____ causality means that the cause is necessary and sufficient to bring about the
effect.
The standard format for reporting the correlations between several variables is called
the ______.
Where no overlap exists among the fixed-alternative categories, we say the alternatives
are _____.
Discuss the two basic rules for code construction.
Carly was not at home when a researcher called to conduct a survey. Carly is called a(n)
______.
The attempt to decide what is "right" and what is "wrong" in the conduct of business
research studies is called ________.
People who are not contacted or who refuse to cooperate are called ______.
Discuss the activities involved in the management of fieldworkers.
When an interviewer reads a list of words and asks the respondent to 'say the first thing
that comes to mind after I say each word," this is an example of a(n) _____ technique.
