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The notion of unique value does not apply when the retail shopper is a group of
individuals, such as a family.
Because odd prices are associated with low prices, they are typically used by retailers
who sell at prices below the market or at the market.
A major disadvantage of using magazine advertisements is the long lead time
requirements.
Depreciation is necessary because most noncurrent assets have a limited useful life; the
difference between the asset and depreciation is intended to provide a more realistic
picture of the retailer's assets and prevent an overstatement or understatement of these
assets.
Career progression in retailing is typically slow.
