The manufacturing approach in which part of the product is mass-produced and the
remaining features are customized is known as ________.
A) batch-of-one production
B) mass production
C) customized production
D) mass manufacturing
E) mass customization
Business and political leaders use ________ such as rates of interest or unemployment
to measure and monitor economic performance.
A) economic indicators
B) social indexes
C) sustainability rates
D) cost-of-living increases
E) monetary paradigms
A public corporation refers to a corporation ________.
A) that is allowed to sell stock only to a limited number of investors
B) whose stock is sold to general people
C) that is owned solely by the federal government
D) that is owned solely by state/federal government
E) whose stock is not traded in stock exchanges or other markets
Elaine DeWitte, project head in a public relations firm, framed management policies
which followed McGregor’s Theory X style of thinking. Which of the following actions
is she most likely to have implemented?
A) Elaine closely tracks the daily performance of her employees and asks them to work
according to a pre-determined schedule to prevent them from slacking.
B) Elaine asks employees to volunteer for additional tasks assuming that all employees
are motivated to accept responsibility.
C) Elaine allows her employees to work from home as she believes that they would
exercise self-direction.
D) Elaine arranges skill-based training for her employees during the weekends,
believing that all employees enjoy their work and are ambitious.
E) Elaine motivates employees through intrinsic rewards, such as the freedom to choose
how to accomplish their work, and involves them in decision-making processes.
Which of the following refers to the degree to which an employee intends to stay with
his or her employer?
A) drive
B) satisfaction
C) rootedness
D) engagement
E) commitment
Andrew joins a company as a production worker. The Human Resource department
informs him that he has to be a part of the company’s labor union within six months in
order to continue working in the company. Identify the union security measure that the
company is following.
A) agency shop
B) open shop
C) closed shop
D) union shop
E) voluntary shop
Disagreement over rights and responsibilities of the organizations in a distribution
channel is termed as ________.
A) shopper marketing
B) category killer
C) channel conflict
D) disintermediation
E) positioning
Uniformity of thought that occurs when peer pressures cause individual team members
to withhold contrary or unpopular opinions is called ________.
A) groupthink
B) scapegoating
C) whistle blowing
D) centralization
E) decentralization
________ refers to a creative tactic designed to capture the audience’s attention and
promote preference for the product or company being advertised.
A) Media mix
B) Advertising appeal
C) Advertising media
D) Specialty advertising
E) Communication mix
Which of the following is a defining characteristic of a problem-solving team?
A) It manages its own activities and requires minimal supervision.
B) It is composed of managers and employees within a single functional department.
C) It is assembled to find ways of improving quality, efficiency, or other performance
measures.
D) It is a team that uses communication technology to bring together geographically
distant employees to achieve goals.
E) It typically deals with regularly recurring tasks, such as addressing employee
grievances.
Functional teams are also known as ________ teams.
A) control
B) cluster
C) command
D) community
E) committee
Research into equity theory has led to thinking about the broader concept of ________.
A) scientific management
B) self-actualization
C) organizational justice
D) intrinsic rewards
E) self-efficacy
The conventional promotion model differs from the new social model of customer
communication in that the conventional promotion model ________.
A) tends to be interactive and conversational
B) tends to be bidirectional or multidirectional
C) tends to have a higher message frequency
D) focuses on collaboration with customers
E) tends to be intrusive and unidirectional
________ refers to a company’s target customers, the buying influences that shape the
behavior of those customers, and competitors that market similar products to those
customers.
A) Regulatory environment
B) Social environment
C) Economic environment
D) Market environment
E) Technological environment
The process of attracting appropriate applicants for an organization’s jobs is known as
________.
A) de-layering
B) recruiting
C) positioning
D) downsizing
E) onboarding
________ ratio is calculated by dividing current assets by current liabilities.
A) Debt-to-equity
B) Current
C) Quick
D) Acid-test
E) Inventory turnover
In the ________ strategy, a company creates highly independent operating units in each
new country and gives local managers a great deal of freedom to run their operations
almost as though they are independent companies.
A) integrated marketing
B) transnational
C) global
D) franchising
E) multidomestic
The ________ outlines expenditures for real estate, new facilities, major equipment,
and other such investments.
A) operating budget
B) project budget
C) master budget
D) capital budget
E) start-up budget
A company decides to establish a relationship with a local company in order to better its
business in a foreign country. The company must choose joint ventures ahead of
mergers and acquisitions if it wants to ________.
A) establish a company that is totally different
B) create a single management structure
C) create a unified business structure
D) establish a well-structured arrangement
E) avoid disrupting the original companies too much
Free or bargain-priced items offered to encourage consumers to buy a product are
termed as ________.
A) premiums
B) point-of-purchase displays
C) coupons
D) rebates
E) trade allowances
Describe the different order types you can use when you buy or sell a stock.
Compare and contrast layoffs with worker buyouts.
Explain the advantages and disadvantages of investing in bonds rather than in stocks.
Explain the concept of venture capital.
Obtain the financial statements of a public company of your choice. Conduct a ratio
analysis to determine the leverage ratios of the company. Comment on the company’s
growth potential and risk based on your analysis.
Compare and contrast the conventional promotion model with the new social model of
customer communication.
Compare and contrast between goods-producing businesses and service businesses.