The table below shows the payoffs to the running of negative and positive political ads
by two candidates. The payoffs are the percentage increase or decrease in the number of
voters willing to vote for the candidate as a result of the campaign styles.
Refer to the figure above. Given the payoff matrix, running a negative campaign is
__________ for __________.
A. a dominated strategy; the Democratic candidate
B. a dominated strategy; the Republican candidate
C. a dominant strategy; the Democratic candidate
D. neither a dominant nor dominated strategy; the Republican candidate
Chris was the business manager for a real estate firm earning an annual salary of
$40,000. Then Chris decided to become a consultant. Chris hired an administrative
assistant at $15,000 per year and rents office space (utilities included) for $3,000 per
month. Chris earned $100,000 in total revenue the first year as a consultant.
Chris’s explicit annual cost is _____ and Chris’s implicit cost is ______.
A. $15,000; $43,000
B. $18,000; $40,000