(p. 143-144)-Coolers Inc. has developed a new generation of air conditioners. It has
upgraded the old technology by making the air conditioners work on voice sensors
instead of remote control. Though the technology is new, Coolers has decided to
introduce the product in the market at a low cost. This project is a(n) _____ project for
Coolers Inc.
A. platform
B. derivative
C. breakthrough
D. -advanced R&D
(p. 272)-Which of the following statements is true of heavyweight teams?
A. Project managers of heavyweight teams lack the authority to command resources.
B. Heavyweight teams are always temporary.
C. In heavyweight teams, members are collocated with the project manager.
D. Heavyweight teams are considered inappropriate for platform projects.
(p. 297)-Companies that buy manufacturer’s products in bulk and then resell them
(often in smaller or more diverse bundles) to other supply channel members are referred
to as _____.
A. wholesalers
B. manufacturers’ representatives
C. retailers
D. value-added resellers
(p. 138)-Which of the following is an advantage of using the real options approach of
evaluating a project?
A. It results in better technology investment decisions than a cash flow analysis
approach.
B. It is useful as technology investment scenarios often conform to the same capital
market assumptions upon which the approach is based.
C. It is cheap to use in case of a firm undertaking solo new product development.
D. -It is valuable only when there is no uncertainty in technology trajectories.
(p. 99)-Which of the following statements is true of customer preferences?
A. The importance of technological features to customers stays constant over time.
B. Customers can differ from producers in their understanding of a new technology.
C. All pioneers of new-to-the-world technologies face customer uncertainty.
D. Other things being equal, more customer uncertainty favors earlier timing of entry.