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As long as there is a lack of spending power, the ability of ACSI alone to predict
consumer spending will be limited.
A planogram is a graphic schematic which shows the precise location of every SKU on
a shelf or other merchandise display.
Most types of retail establishments are able to attract all segments of a target market.
Activity-based costing analyses demonstrate that, in categories with mixed distribution,
products just going through the warehouse consistently outperform DSD products.
Retail gravitational theory is less useful in defining trading areas for metropolitan areas
than in rural areas.
What general rules should a retailer know when planning initial markups? Explain why
retailers generally express markups as a percentage of selling price.
