16) Table 17-23
Two bottled beverage manufacturers (Firm A and Firm B) determine that they could
lower their costs, and thus increase their profits, if they reduced their advertising
budgets. But for the plan to work, each firm must agree to refrain from advertising.
Each firm believes that advertising works by increasing the demand for the firm’s
product, but each firm also believes that if neither firm advertises, the costs savings will
outweigh the lost sales. Listed in the table below are the individual profits for each firm.
Refer to Table 17-23. At the Nash equilibrium, how much profit will Firm A earn?
a.$8,000 because firm A will maintain the agreement not to advertise, but firm B will
break the agreement and choose to advertise.
b.$9,000 because each firm will break the agreement and choose to advertise.
c.$10,000 because each firm will maintain the agreement and choose not to advertise.
d.$11,000 because firm B will maintain the agreement not to advertise, but firm A will
break the agreement and choose to advertise.
17) If we observe that when the price of chocolate increases by 10%, total revenue
increases by 10%, then the demand for chocolate is unit price elastic.
a.True
b.False
18) Suppose Tyler values a basketball at $20. Jacqui values a basketball at $25. The
pre-tax price of a basketball $10. The government imposes a tax of $5 on each
basketball, and the price rises to $15. The deadweight loss from the tax is
a.$25.
b.$15.
c.$10.