The value of intangibles is measured by what is referred to as the price to book ratio.
Retail salespeople and the service they provide are major factors in the consumer
purchase decision.
The practice of advertising a low-priced model of a shopping good which the retailer
has no intention of selling, in order to lure shoppers into a store is called ‘trading up.’
Perceptual incongruity occurs when achieving the goals of either the supplier or the
retailer would hamper the performance of the other.
Various cities have passed ‘Green River Ordinances’ restricting door-to-door selling.
Agents and brokers are two types of primary channel institutions.