potential foreign competitor.
C.licensing has no major drawbacks as a strategy for exploiting foreign market
opportunities.
D.a problem with licensing arises when the firm’s competitive advantage is based much
on its products rather than on the management, marketing, and manufacturing
capabilities that produce those products.
E.licensing is more profitable than FDI.
Answer:
When Shop Smart opened its first super market in China it was unable to generate any
sales. After conducting a research, it was understood that the local sales personnel
found it difficult to communicate with the American store managers. In addition,
Chinese consumers found it difficult to shop in the American way. Shop Smart’s failure
in China can be attributed to the lack of:
A.cross-cultural literacy.
B.class consciousness.
C.a first-mover advantage.
D.Confucian dynamism.