The most common method of identifying opinion leaders is to use the social registry
document kept by most city newspapers.
Fragrance is processed by the limbic system, the most primitive part of the brain and
the place where immediate emotions are experienced.
A style typically begins as a risky or unique statement by a relatively small group of
people.
Behavioral theorists rely on internal mental states to explain learning.
The growing number of Web sites and blogs devoted to excessive weight loss illustrates
the problem of body image distortion.
A consumer who falls back on “mental rules of thumb” when making a decision is using
heuristics.
Wal-Mart began a new campaign to sell lawn furniture. In emphasizing how lawn
furniture has been used over the decades in movies and books, by celebrities, and as
essential ingredients to home entertainment, the campaign is drawing upon popular
culture.
When Pavlov’s famous dogs responded to a bell signaling feeding time, they were
exhibiting what is called classical conditioning.
Green marketing refers to a strategy of promoting how environmentally friendly a
product is.
A person with social power has the ability to alter the actions of others.
The ideal self is a person’s conception of how she ________.
A) adapts to play different roles
B) imagines others to think of her
C) would like to be
D) realistically thinks she is
The saying “one man’s trash is another man’s treasure” is the philosophy behind
________.
A) recycling
B) lateral cycling
C) green marketing
D) sharing
Opinion leaders who are also early purchasers of a product are called ________.
A) early adopters
B) innovative communicators
C) newbies
D) generalized opinion leaders
Jui-Jui has a need to achieve independence. He dreams daily of leaving home and
getting his own apartment; however, because he lives in a neighborhood full of houses,
he would have to go some distance to find an apartment that he could afford. This move
would mean that he would distance himself from his friends. This example is a common
dilemma for many teens. Which of the following conflicts that most teens face is most
applicable to Jui-Jui’s situation?
A) autonomy versus belonging
B) rebellion versus conformity
C) idealism versus pragmatism
D) narcissism versus intimacy
In the process of ________, new immigrants adopt products, habits, and values they
identify with the mainstream culture.
A) assimilation
B) maintenance
C) segregation
D) resistance
Which American ethnic subculture is most likely the fastest growing?
A) Hispanic American
B) African American
C) Asian American
D) American Indian
A coupon-dispensing machine in a grocery aisle and an employee handing out free
samples of a new product are both examples of ________.
A) pretailing
B) retail theming
C) shopping orientations
D) POP stimuli
Evan was an aggressive, rich, and determined businessman originally from a working
class family. He become wealthier than he had ever imagined by buying and selling
other businesses. Evan seemingly could do anything until he tried a hostile takeover of
an established bank owned by several prestigious families. When his bid failed, Evan
said, “I always knew there was an elite, but up to now I thought I was a part of it.” What
type of capital was Evan lacking?
A) economic
B) cultural
C) psychological
D) sociological
According to the exposure factor leading to adaptation, frequently encountered stimuli
________ as the rate of exposure increases.
A) adapt
B) habituate
C) prime
D) overload
Which of the following views on decision making is most closely associated with the
economics of information approach to the search process, assuming that consumers
collect just as much data as needed to make an informed decision?
A) experiential perspective
B) traditional perspective
C) constructive perspective
D) behavioral influence perspective
What mechanism is used when a consumer learns to perform responses that produce
rewarding outcomes?
A) extinction
B) punishment
C) negative reinforcement
D) positive reinforcement
Which functional area of culture is most closely related to the idea of a common
worldview?
A) ecology
B) social structure
C) ideology
D) socio-psychology
The term “Crackberry” is used to refer to the ________ die-hard users may feel towards
the Blackberry.
A) consumer addition
B) material need
C) lateral addiction
D) sustainable cause
Jason heard an old but familiar song that reminded him about a summer in Austria when
he was in college. As he thought more about his summer of the past, a flood of
memories came rushing back. Describe what was happening to Jason in terms of
memory markers. What specific term is used to describe the process whereby his
memories came flooding back?
Discuss what stimulus generalization and stimulus discrimination are and present an
example of each that is relevant to the field of marketing.
In the early stages of development, consumer behavior was known as buyer behavior.
What important aspect of the exchange process does this change in name reflect?
Identify and explain the three decision-making dimensions that describe the purchasing
strategies of an organizational buyer. These dimensions form the basis of a buyclass
theory of purchasing.
Subcultures are defined in such a way that a person may belong to many at the same
time. What in the definition allows any given person to belong to multiple groups, and
what subcultures would apply to almost everyone?
A professor came to class dressed in a formal shirt and tie. He stated that he would like
to explain the concept of self. He took off his tie and shirt. Underneath he had on a
t-shirt with a picture of a handsome tennis player on the front. Then the professor turned
around to show a picture of a cartoon clown on the back. “All of these are who I am,”
he said. What point was the professor trying to make and what did his choice of varying
dress forms and associated iconic symbols most likely represent?