A monopolists demand curve is given by DM and its average cost curve is AC in Figure
13-1. Suppose a potential entrant can produce at the same cost as the monopolist.
a. What level of output does the monopolist have to produce in order for the entrant to
face the residual demand curve, DR?
b. How much profit will the monopolist earn if it commits to the output that generates
the residual demand curve, DR?
c. Is the level of output that generates the residual demand curve, DR, enough for the
monopolist to deter entry?
You are the manager of a Mom and Pop store that can buy milk from a supplier at $3.00
per gallon. If you believe the elasticity of demand for milk by customers at your store is
-4, then your profit-maximizing price is:
A. $2.00.
B. $2.50.
C. $4.00.
D. $5.00.