A retailer tries to appeal to consumers’ one-stop shopping needs through _____.
a. the retail life cycle
b. vertical marketing systems
c. the wheel of retailing
d. scrambled merchandising
A mystery shopper is a form of which primary data collection technique?
a. observation
b. survey
c. experimentation
d. simulation
Computerized checkouts are generally used in conjunction with _____.
a. electronic article surveillance
b. quick response inventory management
c. logistics systems
d. UPC-based systems
In a graduated lease, rental payments are _____.
a. based on sales
b. known in advance by the retailer and property owner
c. based on actual increases in property expenses
d. based on a retailer’s profits
Variability in service quality can be reduced through _____.
a. standardizing services
b. development of branches
c. market research
d. warranties
The sorting process refers to _____.
a. physical distribution assortment by perishability
b. a retailer’s pricing goods by quality and size
c. government grading standards for produce
d. a retailer’s collecting an assortment of goods and services from many vendors
Planned shopping centers are characterized by _____.
a. central ownership or management and balanced tenancy
b. a high concentration of office buildings and retail stores
c. no adjacent retailers
d. low rental costs
A retailer can protect itself from a potentially poor location and most effectively ensure
itself of long tenancy through what type of lease/ownership arrangement?
a. a short-term lease (5 years) with three renewal option periods of 7 years each
b. a long lease of 21 years
c. ownership of the retail property
d. a sale-leaseback for 10 years
Which theory suggests that a retailer becomes vulnerable to competition when its costs
(and profit margin requirements) increase?
a. the retail life cycle
b. rationalized retailing
c. the wheel of retailing
d. scrambled merchandising
Which service quality attribute deals with the physical facilities of the service provider?
a. access
b. reliability
c. tangibles
d. communication
A retailer is concerned that many sales clerks do not complete a want slip when a
customer requests merchandise that the store does not currently stock. What type of
audit should be conducted?
a. disguised horizontal audit
b. disguised vertical audit
c. nondisguised horizontal audit
d. nondisguised vertical audit
One-stop shopping, no disappointment of customers, and appeal to a broad market are
the advantages to which retail assortment strategy?
a. narrow and shallow
b. narrow and deep
c. wide and deep
d. wide and shallow
The impact of vertical price fixing laws is to _____.
a. lower prices to final consumers
b. provide appropriate pricing information to consumers
c. protect small and full-service retailers from price-cutting by discounters
d. protect small retailers from unfair competition due to the bargaining power of large
retail chains
Consumers lease physical products for a specified period of time with _____ services.
a. intangible
b. owned-goods
c. nongoods
d. rented-goods
A retailer has a data base of past sales by size distribution. This data base is used as a
guide in ordering decisions. The data base is an example of _____.
a. external secondary data
b. internal secondary data
c. a survey
d. primary data
Aspirational, membership, and dissociative are forms of _____.
a. social classes
b. family life cycles
c. reference groups
d. household life cycles
Manufacturers/service sponsors can exert channel control through _____.
a. brand loyalty
b. store loyalty
c. private branding
d. fair practice legislation
Placing sportswear and sporting goods together in one department illustrates which
product grouping?
a. storability
b. purchase motivation
c. market segment
d. functional
One or more factors are manipulated under controlled conditions in which research
technique?
a. questionnaire
b. observation
c. experiment
d. secondary data analysis
The consumer group that a retailer tries to satisfy is called its _____.
a. mass market
b. store positioning market
c. target market
d. market segment