Catherine Chao, Director of Marketing Research, needs a sample of households to
participate in the testing of a new toothpaste package. She directs the seven members of
her staff to find five households each. Catherine’s sample is a _____________.
a) cluster sample
b) proportionate stratified sample
c) quota sample
d) disproportionate stratified sample
e) simple random sample
While reviewing staffing plans for a new pilot plant, Colin Chenaux, VP of Operations
at Clovis Chemicals, Inc., designed an experiment to test the effects of “supervisor’s
style” and “training method” on the productivity of operators. The treatment levels
were: (1) authoritarian, and participatory for supervisor’s style, and (2) technical
manuals, training films, and multimedia for training method. Three qualified applicants
were randomly selected and assigned to each of the six cells. Colin’s experimental
design is _____________.
a) random block design
b) normalized block design
c) completely randomized design
d) factorial design
e) fractional design