D) carrying value
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries
in several nations. The company wants to follow a strategy of adapting its products and
marketing activities in each national market to suit local preferences. This strategy aims
at creating value for its customers.
Beanstalk managers know that the drawback of such an adaptive strategy is that it
________.
A) does not allow companies to exploit scale economies in product development,
manufacturing, and marketing
B) can cause a company to overlook important differences in buyer preferences across
various markets
C) is applicable only to industries in which price-competitiveness is a key success
factor
D) does not allow a company to modify its products except for the most superficial
features
When developing a market-potential indicator for an emerging market, market intensity
is typically estimated from the ________.