C) 45
D) 65
A company pledging its inventory, accounts receivables, or fixtures as collateral for a
loan is using ________.
A) floor planning
B) asset-based financing
C) trade credit
D) margin loan
Mini-Case 5-1: Finding a Competitive Advantage
Copreneurs Ed and Yolanda recently opened a vintage used car lot called Cherry Lane.
They sell antique and collectible cars on consignment for the owners at a fee of 30
percent of the selling price. The price is further reduced by 10 percent if a particular car
is not sold within the first 30 days. One of the first customers convinced Yolanda that
this was the only fair thing to do, and in an effort to provide something for “the cost
conscious buyer,” she provided what she thought was excellent customer service and
implemented the idea.
Ed and Yolanda feel Cherry Lane has an ideal location. It is located adjacent to the
city’s baseball stadium, alongside the freeway in the center of all the other car
dealerships. Although Cherry Lane has significant foot traffic, most people never make
offers to buy.