In which of the following circumstances does a global standardization strategy make
the most sense?
A.Global market standardization is not possible, and there are no significant economies
of scale to be realized from centralizing global manufacturing.
B.Global market standardization is possible, but there are no significant economies of
scale to be realized from centralizing global manufacturing.
C.Global market standardization is not possible, but there are significant economies of
scale to be realized from centralizing global manufacturing.
D.Consumer tastes and preferences differ among national markets, and economies of
scale are insubstantial.
E.Global market standardization is possible, and there are significant economies of
scale to be realized from centralizing global manufacturing.
Most manufacturing companies begin their global expansion by
A.licensing.
B.franchising.
C.exporting.
D.forming a joint venture.
E.setting up a wholly owned subsidiary in the host country.