An in-person or online gathering of media representatives at which companies
announce new information is called a ________.
A) press conference
B) press release
C) conversation marketing
D) sale promotion
E) trade promotion
A specialized type of bank that buys the shares from the company preparing an IPO and
sells them to investors is known as a(n) ________.
A) financial adviser
B) underwriter
C) controller
D) treasurer
E) financial renovator
A ________ structure is also called a virtual organization.
A) functional
B) matrix
C) divisional
D) line
E) network
Bell & Rubio, a camera manufacturing company, hires actors in different cities to
approach strangers and ask them to take their picture with a Bell & Rubio camera. The
actors strike up conversations with people, tell them about the advantages of the
camera, and encourage them to buy one for themselves, without informing them that it’s
an advertising campaign. In this example, Bell & Rubio uses which of the following
strategies?
A) social commerce
B) data mining
C) permission-based marketing
D) stealth marketing
E) projective techniques
Which of the following statements is TRUE about retailing formats?
A) Online retailers can be either Internet-only operations or online extensions of
store-based operations.
B) Off-price retailers refer to large stores that carry a variety of products in multiple
categories, such as clothing, house wares, gifts, bedding, and furniture.
C) Department stores sell various noncompeting products to customers in a specific
region.
D) All retailing efforts can be divided into wholesalers and distributors.
E) The replacement of intermediaries by producers when the producers can perform
channel functions more effectively is referred to as the wheel of retailing.
Linda, a marketing analyst at Chase Manufacturing, has been assigned to work on a
new project team that includes employees from engineering, accounting, and
manufacturing teams. Linda will continue to report to the marketing manager; she will
also report to the team leader for the new project team. Thus, she would be a part of a
functional group as well as a project team. It would appear that Chase Manufacturing
has a(n) ________ organizational structure.
A) matrix
B) flat
C) informal
D) line
E) network
A business owner has to decide whether the company should purchase new
manufacturing equipment, open a new retail store in another city, or invest in a major
advertising campaign. This decision to give up something to get something else is
referred to as ________.
A) resource development analysis
B) an arbitrage
C) demand/supply determination
D) a trade-off
E) factor analysis
________ is the study of the relationship between organisms and the natural
environment.
A) Environmentalism
B) Ecology
C) Energy conservation
D) Ergonomics
E) Sustainability
Reinforcement theory suggests that managers can motivate employees by shaping their
actions through ________.
A) carefully designed goals
B) cross-training
C) management by objectives
D) behavior modification
E) intrinsic motivation
A firm’s current liabilities amount to $30,000. It does not have any marketable securities
and receivables amount to $20,000. Calculate the acid-test ratio of the firm if it has
$40,000 cash in hand.
A) 2.0
B) 0.5
C) 1.0
D) 1.67
E) 1.5
Immediately after a news report about people getting sick from eating at Waikiki
Delights, a delicatessen store, the President of Waikiki Delights appeared on a number
of TV shows to describe their stringent supply chain management and health
regulations. This communication can be best classified as ________.
A) sales promotion
B) conversation advertising
C) social media
D) public relations
E) personal selling
Advanced warehouse facilities that specialize in collecting and shipping merchandise
are called ________.
A) distribution centers
B) digital networks
C) outboard transportations
D) retail outlets
E) warehouse clubs
A put option is purchased when the buyer believes that the ________.
A) price of underlying stock will have no effect on options
B) price of underlying stock will decrease
C) option will not be profitable
D) price of underlying stock will increase
E) price of underlying stock will remain constant
Global funds are funds invest in ________.
A) U.S. securities from foreign countries
B) special sectors or industries
C) foreign and U.S. securities
D) foreign securities only
E) environmentally sustainable funds only
Which of the following sources of short-term debt is characterized by revolving credit
terms?
A) unsecured loan
B) secured loan
C) trade credit
D) credit card
E) commercial paper
Explain three commonly known price indexes.
What is production and operations management?
Compare and contrast a multidomestic strategy with a global strategy.
Compare and contrast the advantages and disadvantages of newspapers as advertising
media, with that of television.
What is consumerism? List the fundamental consumer rights.
Compare and contrast marketing concept with product and sales concept.