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Which of the following statements is true of product items?
a. They are the test products that are released by a company before starting a product
line.
b. They include all the products that an organization manufactures and sells to its
consumers.
c. They are never made part of any product lines and are sold only in select outlets.
d. They can be easily distinguished from other products produced by the same
organization.
Which of the following refers to a group of people or organizations for which an
organization designs a marketing mix intended to satisfy the needs of that group?
a. Target market
b. Industrial market
c. Virtual market
d. External environment
_____ is the technique used to sift through the data collected by pointofpurchase
scanning equipment.
a. Big data analysis
b. Shopper marketing
c. Marketbasket analysis
d. Shopper analytics
One advantage of undifferentiated marketing is the potential for saving on production
and marketing costs.
a. True
b. False
A touch point that customers encounter in stores or information kiosks, and that uses
software to enable them to easily provide information about themselves without feeling
violated, is called __________.
a. pointofsale interaction
b. lead generation
c. inquiry management
d. personal selling interaction
The specific form of research that attempts to develop new or improved products is
called _________.
a. basic research
b. applied research
c. innovative research
d. scientific research
Online advertising includes search engine marketing, display advertising, social media
advertising, email marketing, and mobile marketing.
a. True
b. False
Maria Apparel is a wellknown apparel store. The owners of the store want the store to
go global; hence, they have opened a website. In this scenario, doing business online:
a. makes it difficult for Maria Apparel to access customers through the Internet.
b. frees Maria Apparel from old brickandmortar rules, regulations, and habits.
c. immediately puts Maria Apparel in the international marketplace.
d. stops Maria Apparel from selling products in its physical stores.
Which of the following is a guideline to help marketing managers and other employees
make better decisions?
a. Code of ethics
b. Morals
c. Laws
d. Selfregulations
A market is people or organizations with needs or wants and with the ability and the
willingness to buy.
a. True
b. False
That consumers must be present during the production of services points to the ______
of services.
a. intangibility
b. heterogeneity
c. inseparability
d. perishability
Which of the following statements is not correct about multinational companies
a. They possess and can transfer the most uptodate technology.
b. Multinational companies employ a small proportion of the labor force with
increasingly capitalintensive technologies.
c. Multinationals may not substantially increase employment in developing nations.
d. Multinational companies have low income levels.
Globalization expands economic freedom, spurs competition, and lowers the
productivity and living standards of people in countries that open themselves to the
global marketplace.
a. True
b. False
According to the concepts of specialization and division of labor, breaking down a
complex task into smaller ones and assigning these to specialists creates ______.
a. lower efficiency and higher average production costs
b. lower efficiency but lower average production costs
c. greater efficiency but higher average production costs
d. greater efficiency and lower average production costs
For which type of products are concept tests thought to be less effective in predicting
the success of a product?
a. Products that are line extensions (same product category and brand)
b. Products that are not easily classified into existing product categories
c. Products that create new consumption patterns
d. Products that do not require major changes in consumer behavior
Governments use boycotts to exclude companies from countries with which they have a
political dispute.
a. True
b. False
Which of the following options defines brand loyalty?
a. It is the value of a company or brand name.
b. It is that part of a brand that can be spoken, including letters, words, and numbers.
c. It is a name, term, symbol, design, or combination thereof that identifies a seller’s
products and differentiates them from competitors’ products.
d. It is a consistent preference for one brand over all others.
Unlike advertising and sales promotion, in personal selling, responses are provided only
to the questions and objections that the copywriter thinks are important to customers.
a. True
b. False
_____ is a trade agreement that has dramatically lowered trade barriers worldwide and
that led to the creation of the World Trade Organization.
a. The European Agreement
b. General Agreement on Tariffs and Trade
c. The North American Free Trade Agreement
d. The Uruguay Round
Cannibalization occurs when the sales of a firm’s existing product increase with the
introduction of a new product.
a. True
b. False
Reference groups are extremely important to marketers in three ways: (1) They serve as
information sources and influence perceptions; (2) they affect an individual’s aspiration
levels; and (3) ________________________________________.
a. their norms either constrain or stimulate consumer behavior
b. their connection to consumers is selective
c. they can have only negative implications directly influence consumer behavior.
d. they only stimulate highend purchases by upper social classes
Personal selling, unlike other promotional mix elements, is independent of the Internet.
a. True
b. False
Which of the following statements is true of processed materials?
a. They include materials such as large or expensive machines, mainframe computers,
and generators.
b. They include materials such as sheet metal, chemicals, specialty steel, treated lumber,
and plastics.
c. They include materials such as spark plugs, tires, and electric motors for automobiles.
d. They include materials such as lubricants, detergents, paper towels, pencils, and
paper.
Scanning universal product codes (UPCs) slows down the process of recording
consumer purchases at highvolume outlets.
a. True
b. False
Solving promotional and product problems does not guarantee global marketing success
a. True
b. False
Hydralicious, a juice outlet, had to close a business because health inspectors found that
the storage facilities at the outlet did not meet the standards set by the government. In
this scenario, a(n) _____ factor affected Hydralicious’s business.
a. technological
b. economic
c. legal
d. demographic
Which of the following statements is a feature of the Foreign Corrupt Practices Act
(FCPA)?
a. It prohibits U.S. corporations from involvement in international business dealings.
b. It prohibits U.S. corporations from making illegal payments to foreign governments.
c. It cannot prosecute cases of bribery.
d. It offers significant advantages to U.S. businesses dealing in countries in which the
use of illegal payments and bribes is acceptable.
RegiSure is a strategic business unit that shows low growth but has a dominant market
share. Because of its market share, it should receive additional financing despite its low
growth.
a. True
b. False
The thorough, systematic, periodic evaluation of the objectives, strategies, structure,
and performance of the marketing organization is called ________.
a. the marketing audit
b. evaluation and control
c. postaudit tasks
d. postimplementation audit
The prevailing view of personal selling is mostly concerned with making onetime sales
and then moving on to the next prospect.
a. True
b. False
Encoding the message encompasses all of the following except
a. advertisement.
b. press release.
c. sales presentation.
d. retail store.
