Figure 12-2
What happens if the firm produces more than Q4 units?
A) Its profit increases.
B) It makes a loss.
C) Its total revenue is increasing faster than its total cost.
D) It could make a profit or a loss depending on what happens to demand.
During a study session for an economics exam with three other students, Peter Daltry
commented on an example of a consumer who had to decide the on number of slices of
pizza and cups of Coca-Cola he would consume. Peter explained that “To maximize his
utility this consumer must equate the marginal utility per dollar for pizza and
Coca-Cola.” Was Peter’s analysis correct?
A) Peter described one of the conditions necessary for utility maximization. The
consumer also must equate the marginal utility of pizza and the marginal utility of cups
of Coca-Cola.
B) Peter’s statement is correct.
C) Peter’s statement is correct but we must also assume that the consumer is rational.
D) Peter describes one of the conditions necessary for utility maximization. The second
condition is that total spending on both goods must equal the amount available to be