Gentian Violet is a dye manufacturing company that uses computer networks to sell its
products, service customers, and collaborate with partners. Which of the following
technologies is the company engaging in this scenario?
A) rapid prototyping
B) e-business
C) simulation
D) console automation
Scenario: Owen’s HomeCare Products
Owen McCain, owner of Owen’s HomeCare Products, is considering going
international. He feels that the products he manufactures will be well-received,
especially in developing countries. He wants to understand the exporting process and
then scale his exporting activities accordingly.
Through his research, Owen learns that the first step in developing a successful export
strategy is ________.
A) initiation of meetings with intermediaries
B) identification of a potential market
C) commitment of resources
D) matching of market needs to company abilities