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The ____ gives information about the projected profit or loss status of the business for a
specified period of time.
a. balance sheet
b. statement of cash flows
c. current ratio
d. profit margin
e. income statement
The Yellow Pages do not effectively generate awareness of new products/services in the
early stages.
a. True
b. False
Entrepreneurial ventures and small businesses are related, but they are not the same in
most respects.
a. True
b. False
The feasibility analysis includes all of the following except ____.
a. industry analysis
b. market customer analysis
c. product service analysis
d. competitive analysis
e. investor analysis
Viewing customers as contributing members of the team rather than a series of
transactions is the essence of ____.
a. personal selling
b. customer relationship management
c. financial planning
d. market segmentation
e. traditional marketing
All of the following factors except ____ are included in the discussion of
adoption/diffusion cycles and the rate at which a new product is adopted across the
various customer segments.
a. usability
b. perceived benefit
c. the learning curve
d. switching costs
e. relationship marketing
Risk management is a set of policies and decision-making processes that reduce or
eliminate risks associated with having employees.
a. True
b. False
____ means operating a business in a way that exceeds the ethical, legal, commercial,
and public expectations that society has of the business.
a. Ethics
b. Social responsibility
c. Vision
d. BHAG
e. Mission
Research has determined that effective and efficient business planning correlates with
business success.
a. True
b. False
When an entrepreneur is attempting to gauge levels of demand, the customer is the
prime source of information.
a. True
b. False
Economic turmoil has a plus side because it produces opportunities for entrepreneurs
who are comfortable with environmental factors outside their control.
a. True
b. False
Locating a site for a new business normally begins with identifying the ____ that seems
best suited to the type of business being started.
a. area of the country
b. state
c. community
d. demographic
e. None of these choices
Pro forma financials are a key part of the ____.
a. feasibility analysis
b. business launch
c. cash flow
d. startup capital
e. business plan
Once a trade secret has been developed, it must be kept confidential, or its value may be
lost.
a. True
b. False
Bankruptcy under ____ consists of the liquidation of the assets of the business and the
discharging of most types of debt.
a. Chapter 7
b. Chapter 11
c. voluntary circumstances
d. involuntary circumstances
e. Chapter 13
A new venture's health is measured by its balance sheet.
a. True
b. False
Prepare a feasibility analysis for a product or service you have thought about in the past
and that may have market value. Answer the following questions: Is there a customer
base? Do the capital requirements make sense? Can an appropriate start-up team be
assembled?
