Achieving a sure cost advantage over rivals entails:
A. concentrating on the primary activities portion of the value chain and outsourcing all
support activities.
B. being a first-mover in pursuing backward and forward integration and controlling as
much of the industry value chain as possible.
C. selling a mostly standard product and increasing the scale of operation.
D. minimizing R&D expenses and paying below-average wages and salaries to
conserve on labor costs.
E. producing a standard product, redesigning the product infrequently, and having
minimal advertising.
Answer:
Which of the following is NOT part of the moral case for why a company should
actively promote the betterment of society?
A. Every action a company takes can be interpreted as a statement of what it stands for.
B. Most business leaders can be expected to acknowledge that socially responsible
actions and environmental sustainability are important and that businesses have a duty
to be good corporate citizens.
C. In return for society granting a business a “license to operate” and not be
unreasonably restrained in its pursuit of a fair profit, a business is obligated to act as a
responsible citizen and do its fair share to promote the general welfare.