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Retailers that recognize that they are selling intangibles, even if their merchandise is
tangible, will be able to develop more effective retail marketing strategies.
The retailer's basic objectives can be summarized by stating: 'Get customers into the
store, get them to buy what you have, and hope they will not return it.'
Most channels operate without conflict.
Bait-and-switch advertising is a form of a deceptive sales practice.
Only three sources of power (i.e., reward, coercive, and expertise) should be used in
any channel relationship.
The confidential vendor analysis lists different companies than the profitability analysis
statement for the purposes of protecting supplier identity.
