an iPhone app that teaches users’ a foreign language as they progress through the stages
of a game. To get Tempered Mind off to a strong ethical start, the company was careful
to avoid a temptation that mobile app developers have. That temptation, mentioned in
the profile, is to ________.
A) pay people to write positive reviews
B) misrepresent the quality of the app
C) copy material and action sequences that appear in other apps without obtaining
permission from the owners
D) withhold payment from freelancers who worked on the project
E) ask employees to work unreasonable hours to get the project done
Answer:
The What Went Wrong? Feature in Chapter 3 focuses on Standout Jobs. Although the
company was acquired by a larger firm in 2010, it was not considered to be a financial
success. According to the case, Standout Jobs failed to meet expectations for the
following three reasons: ________.
A) First, the company’s timing was bad; second, prior to launch, the company’s
management team didn’t have a strong enough understanding of the HR/recruitment
market; and third, the company’s leaders found that you can’t shove a solution down
your customer’s throats
B) First, the company’s product had flaws; second, the company’s management team
didn’t have a strong enough understanding of the HR/recruitment market; and third, the
company’s marketing plan was ineffective
C) First, the company’s management team was inexperienced; second, the company’s
timing was bad; and third, the company was poorly financed
D) First, the company’s product had flaws; second, the company management team was
inexperienced; and third, the company found that you can’t shove a solution down your
customer’s throats
E) First, the company’s feasibility analysis was poor; second, the company’s
management team didn’t have a strong enough understanding of the HR/recruitment