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The key to a successful sales presentation is to get the customer to want to buy your
product or service.
A common error made by retail buyers is not buying too many trendy fashions.
JCPenney opened the nation's first discount department store in 1866.
Goodwill is an intangible asset, usually based on customer loyalty.
Good strategies that reduce operating costs while providing the appropriate level of
service present significant opportunities for retailers.
A neighborhood business district (NBD) generally contains several small stores, with a
major retailer being either a supermarket or a variety store.
In pure competition, each retailer faces a horizontal demand curve and must sell its
products at the going 'market' or equilibrium price.
