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Population characteristics are the criteria most often used to segment markets.
A neighborhood shopping center typically has over 500,000 square feet in gross
leaseable space.
A trading area is the geographic area from which a retailer, group of retailers, or
community draws its customers.
The manufacturer is responsible for negotiating the delivery dates of the merchandise
when making a purchase.
When customers move through the store, they view the store at a 45-degree angle from
their path of travel.
Two-way communication is a pathway for resolving disputes which allows the channel
relationship to continue.
Because retailers usually do not produce the goods they offer for sale, they are not
responsible for the safety of these products.
