What advice would you give to a friend who wants to develop global leadership skills
and is an English major?
Discuss how new directions in the strategic planning process differ from the old
Answers may vary but may include the following: Strategic planning, particularly in the
more traditional, bureaucratic form that is still practiced in some corporations, has been
described as a calendar-driven ritual, not an exploration of the company's potential. This
traditional strategic planning approach commonly consists of a company's CEO and the
head of planning getting together to devise a corporate plan, which would then be
handed to the operating people for execution. Too frequently, companies' annual
strategic planning processes have become ritualistic and devoid of discovery, with
planners working from today forward, not from the future backward, implicitly
assuming, whatever the evidence to the contrary, that the future will be more or less like
the present. Tending to generate projections based on historical conditions and
performance, this traditional planning approach tends to fall victim to collective—and
frequently outdated—mind-sets about the competitive environment. Not surprisingly,
the resulting strategic planning documents often fail to be implemented successfully.
Increasingly, the old process is being replaced by a strategic management approach,
which combines strategic thinking, strategic planning, and strategic implementation and
which is increasingly recognized as a fundamental task of line management rather than
merely specialized planners in staff positions. Although still susceptible to problems
such as groupthink, this more contemporary approach attempts to incorporate changes
in three areas: (1) who does the planning, (2) how it is done, and (3) the contents of the
Who Does Strategic Planning?