A) world governments
B) regional organizations
C) small firms
D) small businesses
13) ________ refer(s) to the creative ideas, innovative expertise, or intangible insights
that give an individual, company, or country a competitive advantage.
A) Proprietary goods
B) Exclusive ownership
C) Restrictive goods
D) Intellectual property
14) A distinct disadvantage of an international strategy is ________.
A) restricting the movement of core competencies to local markets
B) capitalizing on the benefits of global learning
C) customizing product offerings to local conditions
D) relying on home managers’ knowledge of foreign markets
15) The ________ starts with the same accounting framework used to calculate GDP
but then adjusts for values assigned to environmental quality, population health,
livelihood security, equity, free time, and educational attainment.
A) Gross National Index
B) Net National Product
C) Genuine Progress Indicator
D) Human Development Index
16) Franchisees sometimes wish to change the product or service offered by the
franchisor to better fit local market needs abroad. Why are these changes a problem for
franchisors?
A) Too many changes eliminate the need for the franchisors
B) The royalties as a percentage of sales decrease
C) Governments impose more stringent operating restrictions
D) Sales decrease because consumers want to get the “real thing”