You are the manager of a firm that sells its product in a competitive market at a price of
$40. Your firms cost function is C = 60 + 4Q2. The profit-maximizing output for your
firm is:
A. 4
B. 5
C. 10
D. 15
SunCenter is the only firm in its industry. Currently, SunCenter charges $75 per unit, a
price well in excess of its marginal cost of $5 per unit, and earns $70 million per year in
profit. According to a trusted source, the manager of SunCenter learned that a new firm
is contemplating entering the market. This would reduce its profit to $40 million per
year. If SunCenter expanded its output and lowered its price to $50, the entrant would
find it unprofitable to enter the market, and SunCenter would earn profits of $50 million
per year for the indefinite future.
a. What pricing strategy is the manager of SunCenter considering?
b. If SunCenter was able to credibly commit to maintain a price of $50, would it be a
profitable strategy? Explain.