Administered vertical marketing channels exist when one member of the channel takes
the initiative to lead the channel by applying the principles of effective
interorganizational management.
Closing the sale is the action the salesperson takes when the customer decides to leave
the store without making a purchase.
A advantage of the cost method of inventory valuation is that it is difficult to cost out
each sale.
A retailer’s location is not an important consideration when seeking to determine the
target audience for a retailer’s promotions.
The practice of setting retail prices that end in the digits 5, 8 or 9 is called odd pricing.
The implied warranty of fitness for a particular purpose arises when the customer relies
on the retailer to assist or make the selection of goods to serve a particular purpose,
usually because the consumer is unfamiliar with the merchandise.
Dwell time refers to the amount of time a consumer must spend waiting to complete a
purchase (e.g., standing in the cash register’s line).
With direct mail, the retailer can precisely target its message at a particular group as
long as a good mailing list of the target population is available.
Proactive planning enables the retailer to have another plan in place prior to the market
changing or suffering attacks from the competition on its original plan.
Family Dollar competing with Dollar General is an example of intratype competition.