Greenvelope, the company profiled in the opening feature of Chapter 5, believes it has
created sufficient barriers to entry to enable it to maintain a leadership position in the
invitation industry. Its barriers to entry include ________.
A) the price-point of its products, the amount of its funding, the strength of its
management team, and its partnership with a major player in the invitations industry
B) its intellectual property, the strength of its brand, its international presence, and its
access to distribution channels
C) the strength of its brand, its network of freelance designers, its social mission, and
the functionality of its Web site.
D) the innovative nature of its products, its network of freelance designers, the strength
of its management team, and economies of scale
E) its international presence, the price-point of its products, its social mission, and the
innovative nature of its products
Answer:
Which of the following statements is incorrect regarding product and trademark
franchises?
A) Rather than obtaining a royalty or franchise fee, the product and trademark
franchisor obtains the majority of its income from selling its products to its dealers or
distributors at a markup.
B) Ford Motors establishes product trademark rather than business format franchises.
C) Product trademark franchises are more popular than business format franchises.
D) Product and trademark franchisees are typically permitted to operate in a fairly
autonomous manner.
E) A product trademark franchise typically connects a single manufacturer with a
network of dealers or distributors.