Table 14-4
Alistair Luggage and Baine
Baggage are the only firms selling luggage in the upscale town of Montecito. Each firm
must decide on whether to increase its advertising spending to compete for customers.
If one firm increases its advertising budget but the other does not, then the firm with the
higher advertising budget will increase its profit. Table 14-4 shows the payoff matrix
for this advertising game. How are the firms in this advertising game caught in a
prisoner’s dilemma?
A) They are not in a prisoner’s dilemma because there is one clear strategy for each.
B) They would be more profitable if they refrained from advertising but each fears that
if it does not advertise, it will lose customers.
C) Since each firm is uncertain about the other’s behavior, each will adopt a
wait-and-see attitude which results in no increase in market share and no new
customers.
D) Only the first mover is caught in a prisoner’s dilemma because the second has a
chance to observe and respond.
Which of the following is a factor of production?
A) a sofa produced by a furniture manufacturer
B) 20 shares of Microsoft stock