double, with significant price increases for lesser-valued tickets as well. Evidence
indicates that sports teams are more interested in maximizing attendance instead of
ticket revenue, since greater attendance means more spending on items such as parking
and concessions. Higher ticket prices in secondary markets seem to verify that teams
are charging less than they could be if their goal was to maximize ticket revenue.
Source: Patrick Rishe, “Super Bowl XLVIII Pricing: A Lesson In Demand Elasticity,”
Forbes, September 19, 2013.
Refer to the Article Summary. How would sports teams know if they were operating on
the elastic portion of the demand curve for tickets?
A) If they increased ticket prices and the total revenue from ticket sales increased.
B) If they increased ticket prices and the total revenue from ticket sales did not change.
C) If they increased ticket prices and the total revenue from ticket sales decreased.
D) If they decreased ticket prices and the total revenue from ticket sales did not change.
A four-firm concentration ratio measures
A) the fraction of an industry’s sales accounted for by the four largest firms.
B) the production of any four firms in an industry.
C) how the four largest firms became so concentrated.
D) the fraction of employment of the four largest firms in an industry.