Which of the following is also known as direct marketing?
A) an intensive channel
B) an exclusive channel
C) a zero-level channel
D) a two-level channel
Answer:
Which of the following is considered as a primary activity in an organization?
A) infrastructure
B) marketing and sales
C) procurement
D) human resource management
Answer:
A group of nations in a geographic area undergoing economic integration is called a
________.
A) born global firm
B) maquiladora
C) regional trading bloc
D) Eurocurrency market
Answer:
When doing business with former communist countries, Trader’s Paradise insists on
getting paid in a currency that can be traded freely in the foreign exchange market. The
price of this currency is determined by the forces of supply and demand. Which of the
following is the mode of payment illustrated in this scenario?
A) community currency
B) private currency
C) local currency
D) convertible currency
Answer:
________ is the process of dividing a company’s activities into primary and support
activities and identifying those that create value for customers.
A) Fundamental analysis
B) Technical analysis
C) Structural analysis
D) Value-chain analysis
Answer:
Some researches consist of errors due to misinterpretations by foreign language
interpreters. Which of the following difficulties associated with conducting
international market research does this example signify?
A) protection of data
B) availability of data
C) cultural differences
D) political differences
Answer:
A company using just-in-time (JIT) manufacturing involves ________.
A) increased availability of components in large inventories
B) quicker detection of defective materials and components
C) easier training of sales staff regarding product descriptions
D) benefits stemming from combining several Japanese technologies
Answer:
The inefficient market view holds that prices of financial instruments ________.
A) are dependent on political efficiency
B) are not dependent on political efficiency
C) do not reflect all publicly available information
D) reflect all publicly available information at any given time
Answer:
As a promotional strategy, manufacturers of products that are commonly sold through
department and grocery stores often use ________.
A) a push strategy
B) a pull strategy
C) retrenchment strategy
D) stability strategy
Answer:
To teach its employees the values, attitudes, manners, and customs of the host-country
culture, Gem Jewels should offer ________.
A) language training
B) environmental briefings
C) cultural assimilation
D) field experience
Answer:
Opponents argue that globalization ________.
A) eliminates manufacturing jobs in developed nations
B) generates labor market flexibility in developed nations
C) brings an end to practices like outsourcing
D) slows down the employment rate in developing nations
Answer:
The ________ theory states that a country’s export eventually becomes its import.
A) competitive advantage
B) factor proportions
C) international product life cycle
D) new trade
Answer:
In the ________ of the international product life cycle, competition from other
companies selling similar products pressures companies to lower prices in order to
maintain sales levels.
A) product decline stage
B) new product stage
C) maturing product stage
D) standardized product stage
Answer:
Tariff-quotas are used extensively in the trade of ________.
A) manufactured goods
B) services
C) textiles
D) agricultural products
Answer:
Which of the following international assignment preparation methods involves a trainee
feeling the stresses inherent in living in the culture?
A) language training
B) field experience
C) sensitivity training
D) cultural orientation
Answer:
A British toy company manufactures all of its product lines in a single facility in
Europe. Which of the following is the company demonstrating?
A) continuous production
B) lean production
C) centralized production
D) horizontal integration
Answer:
When a U.S. subsidiary in another country remits profits back to its parent company in
the U.S., the receipt of profits is recorded in the ________.
A) income receipts account and given a plus sign
B) income receipts account and given a minus sign
C) income payments account and given a plus sign
D) income payments account and given a minus sign
Answer:
Regional economic integration is also referred to as ________.
A) mercantilism
B) nationalism
C) protectionism
D) regionalism
Answer:
In ________ cultures, economic systems tend to provide incentives and rewards for a
person’s private business initiatives.
A) individualist
B) high uncertainty avoidance
C) feminine
D) large power distance
Answer:
If Silk Industries is interested in creating buyer demand that will encourage channel
members to stock its products, it should employ ________.
A) a pull strategy
B) a push strategy
C) horizontal integration
D) vertical integration
Answer:
If Matt wants to estimate the extent to which free-market principles predominate in an
emerging market, Matt should consider the variable called ________.
A) economic freedom
B) commercial infrastructure
C) market receptivity
D) market intensity
Answer:
Which of the following institutions is least likely to play an important role in
monitoring and enforcing economic and political integration in the European Union?
A) European Parliament
B) Council of the European Union
C) European Court of Human Rights
D) European Commission
Answer:
Which of the following is a reason why there are only a few managers who are ready
and willing to go to foreign branches on short notice?
A) expatriate failure
B) decruitment
C) culture shock
D) social loafing
Answer:
According to the international product life cycle theory, in which stage of a product’s
life cycle does a company directly invest in production facilities in countries where
demand is great enough to warrant production facilities?
A) new product stage
B) maturing product stage
C) standardized product stage
D) declining product stage
Answer:
Which of the following would be Konesia’s least appropriate method to restrict
unwanted trade?
A) introduce an administrative delay
B) impose a quota
C) reduce tariffs
D) impose a currency control
Answer:
The European Commission is the ________ body of the European Union.
A) legislative
B) executive
C) financial
D) monitoring
Answer:
The major drawback of polycentric staffing is the potential to ________.
A) lose control of host-country operations
B) experience a high incidence of expatriate failure
C) create barriers for the host-country office
D) create legal problems for the home-country office
Answer:
Sam already knows that the ________ tells us how much of one currency we must pay
to receive a certain amount of another.
A) exchange rate
B) par value
C) law of one price
D) purchasing power parity theory
Answer:
Organic growth refers to an organization’s corporate strategy that relies on growth
________.
A) through mergers and acquisitions
B) based on strategic alliances
C) generated internally
D) achieved from joint ventures
Answer:
Ethnocentricity can be defined as the ________.
A) scientific description of individual human societies
B) systematic study of an ethnic group’s religious core
C) merging of all ethnic practices into one homogeneous culture
D) belief that one’s own ethnic group or culture is superior to that of others
Answer:
Which of the following is a potential drawback of regional economic integration?
A) ethnocentricity
B) trade diversion
C) economic nationalism
D) protectionism
Answer:
As a result of globalization, Argonia finds that its national borders are becoming less
relevant. This indicates that Argonia is undergoing ________.
A) denationalization
B) standardization
C) reorganization
D) internationalization
Answer:
Companies often establish largely independent, self-contained units in each of its
national markets to implement a ________ strategy.
A) retrenchment
B) global
C) multinational
D) blue ocean
Answer:
The Andean Community most closely resembles a(n) ________.
A) economic union
B) customs union
C) common market
D) political union
Answer:
The process of forecasting both a company’s human resource needs and its supply is
called ________.
A) human resource planning
B) human resource accounting
C) recruitment
D) selection
Answer: