Yahoo! and Google are examples of _____.
A.home pages
B.search engines
C.ISPs
D.CRMs
Any measure of attitudes that asks respondents about a single concept in isolation is
referred to as a(n) _____ rating scale.
A.monadic
B.unidimensional
C.primary
D.singular
Harold is conducting research to determine what consumer segment his company
should serve with its services. Which function is this research serving?
A.testing
B.issues
C.foundational
D.performance
Which of the following make defining problems more difficult?
A.situation is recurring or routine
B.a dramatic change occurs
C.symptoms are scattered
D.symptoms are consistent
The findings of the study should be presented in the ________ section.
A.introduction
B.recommendations
C.appendix
D.results
Jay is employed by Kraft Foods and conducts interviews and collects survey data for
consumer research projects undertaken by Kraft Foods. Jay is a(n) _____.
A.in-house interviewer
B.primary interviewer
C.field service provider
D.ethnographer
A space-saving device within Internet surveys that allows the respondent to “click here”
to see a set of possible choices in a list at that point in the survey is known as a _____.
A.status box
B.drop-down box
C.radio box
D.status box
The following formula is the formula for calculating the ______ .
A.standard error of the mean
B.standard deviation
C.standard normal distribution
D.variance
The Pearson product-moment correlation coefficient ranges between _____.
A.zero and +1.0
B.-1.0 and zero
C.-1.0 and +1.0
D.-2.0 and +2.0
Campbell’s Soup is considering launching a new gumbo product and is testing different
recipes with consumers before full commercialization. What type of research is
Campbell’s using to determine which soup consumers will like the best?
A.secondary research
B.basic research
C.applied research
D.test research
Which of the following involves any procedure that draws conclusions based on
measurements of a portion of the entire population?
A.sampling
B.theorizing
C.segmenting
D.causal inference
The Chief Financial Officer (CFO) requested research to determine if the financing
option the company implemented for a new capital investment initiative achieved the
objective of reducing the company’s tax liability. Which type of research is appropriate
for evaluating this course of action?
A.basic research
B.post-hoc research
C.evaluation research
D.financial research
A researcher who is interested in new car sales but who discovers that the secondary
data from the U.S. government are in the form of statistics that include both car and
light truck sales combined in the data has discovered that the data fail to meet which
criterion?
A.Are the data in the correct unit of measurement?
B.Do the data apply to the time period of interest?
C.Are the data supplied by a reputable source?
D.Do the data show evidence of reliability and validity?
In an ANOVA test of the differences between the means of three groups, the null
hypothesis is _____.
A.m1 = m2 = m3
B.m1 m2 m3
C.m1 – m2 – m3 = 0
D.m1 + m2 + m3 = 1
_____ is the process of describing some property of a phenomenon, usually by
assigning numbers, in a reliable and valid way.
A.Research
B.Analysis
C.Validation
D.Measurement
The F-distribution is a function of _____.
A.SSB – SSE
B.SSE – SSB
C.SSB/SSE
D.SSE/SSB
One right a research participant has is that information involved in the research will not
be shared with others, which is known as _____.
A.consent
B.active research
C.passive research
D.confidentiality
_____ is the extent to which independent variables in a multiple regression analysis are
correlated with each other.
A.Convergence
B.Variance
C.Skedacity
D.Multicollinearity
When a researcher has made the decision to conduct a survey using a sample of the
population, the FIRST step in the selection of the sample is to _____.
A.define the target population
B.determine the sample size
C.select the actual sampling units
D.select a sampling frame
If Delta Airlines selects randomly a set of 40 flights on a given day, and then selects
randomly a group of ten passengers on each of these flights to participate in an in-flight
survey, the passengers are _____.
A.PSU
B.census
C.systematic samples
D.secondary sampling units
Asking a group of households to record their consumption of certain products over a
two-year period is an example of _____.
A.model building
B.database marketing
C.data conversion
D.diary panel data
The person responsible for data collection in the field is called a(n) _____.
A.fieldworker
B.probe
C.briefer
D.intermediary
Counting the number of responses to different parts of a question in a survey and
arranging these responses in a frequency distribution is called _____.
A.elaboration analysis
B.spurious analysis
C.marginal tabulation
D.index analysis
Which of the following need to be corrected as part of the editing process?
A.omissions
B.legibility
C.consistency
D.all of these choices
Arranging data so that the number of times each category occurs is called a _____ table.
A.cross-tabulation
B.frequency
C.percentage
D.pre-coding
In a correlation matrix, the correlations in the main diagonal are all equal to _____.
A.-1.00
B.0
C.+0.50
D.+1.00
Hank has developed a set of data organized by summarizing the values resulting from
rolling a pair of die. He constructed a table of his data and found that five was the most
common result. This is an example of a _____.
A.population parameter
B.mean
C.frequency distribution
D.median
Consumer research conducted in the United States indicates that many consumers
consider the country of origin when purchasing products, and consumers tend to prefer
products that are made in the U.S.A. To determine if consumers in other countries are
partial to their own country’s products, what must be done before the empirical findings
from the research conducted among U.S. consumers also exist and behave similarly in
another culture?
A.reliability assessment
B.cultural cross-validation
C.benefit/cost analysis
D.cultural-monitoring research
Variables that naturally exist in the environment that may have some systematic effect
on the dependent variable in an experiment are referred to as _____.
A.latent variables
B.control variables
C.extraneous variables
D.third variables
Scales that assign a value to an object for identification or classification purposes are
called _____ scales.
A.ordinal
B.nominal
C.interval
D.ratio
Which of the following represents the average of all possible split-half reliabilities for a
construct?
A.R2
B.S
C.a
D.W
Coding is the process of assigning a numerical score or other character symbol to
previously edited data.
Which aspect of the research methodology section of the research report should include
an explanation of whether the research was exploratory, descriptive, or causal?
A.sample design
B.research design
C.analysis
D.data collection
The United States Department of Defense is conducting a study in which it asks a group
of veterans who were in the military during the 1980s to complete a survey every five
years. The survey asks about health-related topics and examines how the health of this
group of veterans changes as they age. This type of longitudinal study is referred to as a
_____ study.
A.longitudinal
B.stepwise
C.segmented
D.progressive
When telemarketing is conducted under the “guise” of a research study, this is called
________ .
Explain reasons for taking a sample rather than a complete census.
Compare and contrast completely randomized designs and randomized-block designs.
Research that is conducted to identify cause-and-effect relationships between variables
is called ______ research.
When a data set is summarized by counting the number of times each value for a
variable occurs in the sample, this is known as a(n) ______.
Discuss the sources of conflict between management and research.
Discuss the criteria researchers consider when deciding on the most appropriate sample
design for a specific project.
Variables in a sample or measures computed from sample data are called _____.
Compare and contrast exploratory, descriptive, and causal research. Which approach is
the best?
The last stage of the business research process is _____.
A formal, logical explanation of some events that includes predictions of how things
relate to one another is known as a(n) _____.
When an interviewer fills in answers on an interview form without asking the
respondent the questions, this is a form of interviewer ______.
Develop a discussion guide for a focus group on football fan behavior.
The systematic process of recording the behaviors of people as they occur is called
______.
A fixed-alternative rating scale with an equal number of both positive and negative
categories, with a neutral point in the middle of the scale, is called a(n) ______ scale.
A statement which expresses the opposite of the null hypothesis is called the ______
hypothesis.
A question on a survey that has not been answered by the respondent is called a(n)
______.
Making inferences about the data and drawing conclusions about the implications
suggested by a research study is called ______.