BUA 854 Quiz 3

subject Type Homework Help
subject Pages 9
subject Words 1150
subject Authors Kathleen R. Allen

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page-pf1
____ outsource everything except their core-management function.
a. Virtual organizations
b. Most startups
c. Regional organizations
d. Manufacturing organizations
e. None of these choices
There are seven stages in the industry life cycle.
a. True
b. False
In the knowledge economy:
a. IP assets are more valuable than physical assets
b. Physical assets are more valuable than IP assets
c. In a well-run firm, IP assets and physical assets have equal value
d. Physical assets cannot be protected
e. None of the above is true
page-pf2
Parties who run their own businesses and are hired by the entrepreneur to do a specific
job are ____.
a. labor unions
b. independent contractors
c. co-operatives
d. secret partnerships
e. silent partnerships
Under the Copyright Extension Act of 1998, a copyright lasts for the life of the holder
plus ____ years.
a. 50
b. 60
c. 70
d. 80
e. 100
page-pf3
The process of reconciling product output with the standards set for that product is
____.
a. quality control
b. a just-in-time system
c. material requirement planning
d. the economic order quantity
e. ISO
Most VCs invest in the ____ stage because it is more likely to bring them to the
liquidity event they need in three to five years to make the investment worthwhile.
a. business model
b. startup
c. transition
d. rapid growth
e. None of these choices
page-pf4
In ethics theory, ____ analyzes the costs and benefits of potential alternative
consequences of action or inaction.
a. obligation
b. ideal
c. utility
d. value
e. outcome
Entrepreneurs need to start thinking about the cost of operations when their products
and services have become commoditized.
a. True
b. False
Go-To-Market is which phase of the product development cycle?
a. The first phase
b. The second phase
c. The third phase
d. The fourth phase
page-pf5
e. The final phase
____ is simply a tool for increasing the level of visibility of a website when customers
search for specific key words.
a. Search engine marketing
b. Search engine optimization
c. RSS reader
d. Both "Search engine marketing" and "Search engine optimization"
e. Both "Search engine marketing" and "RSS reader"
Inventory is defined as the stocks of items used to support production, associated
activities, and ____.
a. logistics
b. customer service
c. customer demand
d. packaging
e. outsourcing
page-pf6
____ marketing is widely used to describe a marketing strategy that entices customers
to pass on the marketing message to others.
a. Personal
b. Relationship
c. Guerilla
d. Viral
e. Complaint
Entrepreneurship can be found in some form in every country, race, age group, and
(increasingly) in women as often as in men.
a. True
b. False
____ facilitates a new venture's identity and legitimacy as well as creates a competitive
advantage that is difficult to replicate.
page-pf7
a. Networking
Decision making
c. Storytelling
d. Critical thinking
e. Micromanaging
What effects do incremental and disruptive or radical innovations have on technology?
Discuss the advantages of human resource leasing.
page-pf8
According to Peter Drucker, what five questions form the basis for developing a
business model?
Briefly discuss intellectual-property rights.
Briefly discuss founder's stock.
page-pf9
Is it a good idea, when creating a trademark, to use something descriptive? Why or why
not?
Briefly discuss the importance of the feasibility test.
What is Chapter 11?
page-pfa
Briefly discuss the positioning of the venture in the value chain.

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