BUA 691 Midterm

subject Type Homework Help
subject Pages 2
subject Words 167
subject Authors Jeffrey R. Cornwall, Norman M. Scarborough

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The Lifestyle Market Analyst matches population demographics with age.
The increasing diversity of our population is creating a marketing "threat" to small
businesses because they cannot profitably serve small niches.
Market research is a valuable tool for defining the firm's target market, its needs, and its
potential profitability.
"Constantly being practical" is a mental block that can stifle creativity.
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Many banks allow entrepreneurs to schedule their loan payments to fit their company's
cash flow cycles.
Learning to think globally may be the first (and most threatening) obstacle an
entrepreneur must overcome on the way to creating a truly global business.
A patent protects the creator of original works of authorship such as for software.

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