Which of the following statements is not generally true of a diversification strategy
based on the realization of economies of scope?
A.The head office evaluates each business unit as a stand-alone operation.
B.The strategy allows a company to realize cost economies from sharing manufacturing
facilities, distribution channels, advertising campaigns, and research and development
costs among business units.
C.The strategy may allow a company to use shared resources more intensively, thereby
realizing economies of scale.
D.Managers must be aware of the costs of coordination.
E.The strategy requires close coordination among different business units.
Cost leadership is most appropriate when
A.the power of buyers is low and barriers to entry are high.
B.economies of scale are relatively unimportant in manufacturing products.
C.customers have very different needs and uses for the industry’s products.
D.product innovation is the key competitive factor.
E.industry rivalry is high and customers are very sensitive to prices.