Current use of sentiment analysis in voice of the customer applications allows
companies to change their products or services in real time in response to customer
sentiment.
Volume, velocity, and variety of data characterize the Big Data paradigm.
There are basic chart types and specialized chart types. A Gantt chart is a specialized
chart type.
In the classification of location-based analytic applications, examining geographic site
locations falls in the consumer-oriented category.
Search engine optimization (SEO) techniques play a minor role in a Web site’s search
ranking because only well-written content matters.
Using data cubes in OLAP systems opens the data up to analysis by more classes of
models.
There has not been widespread success in the deployment of knowledge management
systems, with many failures reported.
Tacit knowledge could be structured, just never codified or documented.
Visual interactive simulation (VIS) is a simulation method that lets decision makers see
what the model is doing and how it interacts with the decisions made, as they are made.
Neural networks are called “black boxes” due to the lack of ability to explain their
reasoning.
In the Finnish Air Force case, the simulation had to take account of a finite number of
possibilities relating to task times, material handling delays, etc.
In the Coors case study, a neural network was used to more skillfully identify which
beer flavors could be predicted.
Subject oriented databases for data warehousing are organized by detailed subjects such
as disk drives, computers, and networks.
Prior to starting the development of a neural network, developers must carry out a
requirements analysis.
Hadoop and MapReduce require each other to work.
The knowledge base in an expert system must correspond exactly to the format of the
knowledge base in the organization where it will be utilized.
Analytical techniques for problem solving are best for unstructured rather than
structured problems.
With the PageRank algorithm, a Web page with more incoming links will always rank
higher than one with fewer incoming links.
The use of statistics in baseball by the Oakland Athletics, as described in the Moneyball
case study, is an example of the effectiveness of prescriptive analytics.
Data warehouse administrators (DWAs) do not need strong business insight since they
only handle the technical aspect of the infrastructure.
Two-tier data warehouse/BI infrastructures offer organizations more flexibility but cost
more than three-tier ones.
There is a current undersupply of data scientists for the Big Data market.
With a neural network, outputs are attributes of the problem while inputs are potential
solutions to the problem.
Current total storage capacity lags behind the digital information being generated in the
world.
MapReduce can be easily understood by skilled programmers due to its procedural
nature.
The bag-of-words model is appropriate for spam detection but not for text analytics.
Statistics and data mining both look for data sets that are as large as possible.
In addition to deploying business intelligence (BI) systems, companies may also
perform other actions to counter business pressures, such as improving customer
service and entering business alliances.
A “what-if” model is most typically used for the most structured problems.
Many Web analytics tools are free to download and use, including Google Web
Analytics.
Google Maps has set new standards for data visualization with its intuitive Web
mapping software.
In the Dallas Cowboys case study, the focus was on using data analytics to decide
which players would play every week.
The basic premise behind social networking is that it gives people the power to share,
making the world more open and connected.
In a four-step process for decision making, managers construct a model of the problem
before they evaluate potential solutions.
In the ExxonMobil case study, the approach taken was to find individual solutions to
routing, transportation, scheduling, and inventory management, and select the best
solution for one of the variables.
All of the following statements about the decision implementation phases are true
EXCEPT
A) implementation is every bit as important as the decision itself.
B) employees need only the decisions from the CEO, not the rationale.
C) ERP, CRP, and BPM tools can all help track decision implementation.
D) ES and KMS can help in training and support for decision implementation.
In the Target case study, why did Target send a teen maternity ads?
A) Target’s analytic model confused her with an older woman with a similar name.
B) Target was sending ads to all women in a particular neighborhood.
C) Target’s analytic model suggested she was pregnant based on her buying habits.
D) Target was using a special promotion that targeted all teens in her geographical area.
All of the following are components in a service-oriented DSS environment EXCEPT
A) information technology as enabler.
B) data as infrastructure.
C) process as beneficiary.
D) people as user.
What new geometric data type in Teradata’s data warehouse captures geospatial
features?
A) NAVTEQ
B) ST_GEOMETRY
C) GIS
D) SQL/MM
What can system dynamics modeling be used for?
A) micro-level simulation models that examine individual values
B) qualitative methods for analyzing a system
C) simulation models that test each subsystem in isolation
D) studying system behavior at an instant in time
What do voice of the market (VOM) applications of sentiment analysis do?
A) They examine customer sentiment at the aggregate level.
B) They examine employee sentiment in the organization.
C) They examine the stock market for trends.
D) They examine the “market of ideas” in politics.
In answering the question “Which customers are most likely to click on my online ads
and purchase my goods?”, you are most likely to use which of the following analytic
applications?
A) customer profitability
B) propensity to buy
C) customer attrition
D) channel optimization
All of the following are benefits of using models for decision support EXCEPT
A) it is easier to manipulate a model than a real system.
B) you can find out probable outcomes of an action before actually taking it.
C) using well-designed models always guarantees you success in implementation.
D) the cost of a model is usually much lower than manipulating the system in
implementation.
Which kind of chart is described as an enhanced variant of a scatter plot?
A) heat map
B) bullet
C) pie chart
D) bubble chart
Many analytics tools are too complex for the average user, and this is one justification
for Big Data.
What would explain why a divorce attorney in New York City may not be considered
an expert in Beijing, China?
A) You need a greater level of experience in Beijing to practice law.
B) No criteria to evaluate divorce attorneys exist in Beijing.
C) The divorce attorney in New York does not speak Mandarin.
D) Expertise is frequently domain dependent.
In the extremist groups case study, what approach is used to discover the ideology and
fund raising of extremist groups through their Web sites?
A) hyperlink analysis
B) e-mail responses to questions sent to the sites
C) physical visits to addresses on the site
D) content analysis
What application is MOST dependent on text analysis of transcribed sales call center
notes and voice conversations with customers?
A) finance
B) OLAP
C) CRM
D) ERP
Services that let consumers permanently enter a profile of information along with a
password and use this information repeatedly to access services at multiple sites are
called
A) consumer access applications.
B) information collection portals.
C) single-sign-on facilities.
D) consumer information sign on facilities.
A(n) ________ is a major component of a Business Intelligence (BI) system that holds
source data.
Distractions, groupthink, and digressions that occur in groupwork are known as
A) malfunctions.
B) process losses.
C) misunderstandings.
D) group failure.
Using the k-nearest neighbor machine learning algorithm for classification, larger
values of k
A) sharpen the distinction between classes.
B) reduce the effect of noise on the classification.
C) increase the effect of noise on the classification.
D) do not change the effect of noise on the classification.
All the following statements about how an expert system operates are true EXCEPT
A) incorporated knowledge is drawn exclusively from human experts.
B) a knowledge engineer creates inferencing rules.
C) knowledge rules are stored in the knowledge base.
D) inference engines contain an explanation subcomponent.
Environmental scanning is important for all of the following reasons EXCEPT
A) organizational culture is important and affects the model use.
B) it is critical to identify key corporate decision makers.
C) environmental factors may have created the current problem.
D) environments have greater impact on a model than the organization does.
What does Web content mining involve?
A) analyzing the universal resource locator in Web pages
B) analyzing the unstructured content of Web pages
C) analyzing the pattern of visits to a Web site
D) analyzing the PageRank and other metadata of a Web page
Which component of a reporting system contains steps detailing how recorded
transactions are converted into metrics, scorecards, and dashboards?
A) data supply
B) business logic
C) extract, transform and load
D) assurance
The Big Data and Analysis in Politics case study makes it clear that the unpredictability
of elections makes politics an unsuitable arena for Big Data.
Which of the following sources is likely to produce Big Data the fastest?
A) order entry clerks
B) cashiers
C) RFID tags
D) online customers
Agent-based modeling is best for all the following types of problem features EXCEPT
A) many interrelated factors.
B) low uncertainty.
C) irregular data.
D) complex interactions.
Organizations counter the pressures they experience in their business environments in
multiple ways. Which of the following is NOT an effective way to counter these
pressures?
A) reactive actions
B) anticipative actions
C) adaptive actions
D) retroactive actions
A British company called Path Intelligence has developed a system that ascertains how
people move within a city or even within a store. What is this system called?
A) Pathfinder
B) PathMiner
C) Footpath
D) Pathdata
In the Giant Food Stores case study, the new pricing model deployment system
included all the following features EXCEPT
A) it required more staff to make pricing changes.
B) it could handle large numbers of price changes.
C) it used point of sale and competitive data as inputs.
D) it had a predictive capability.
In the Magpie Sensing case study, the automated collection of temperature and
humidity data on shipped goods helped with various types of analytics. Which of the
following is an example of predictive analytics?
A) real time reports of the shipment’s temperature
B) warning of an open shipment seal
C) location of the shipment
D) optimal temperature setting
Identifying and preventing incorrect claim payments and fraudulent activities falls
under which type of data mining applications?
A) insurance
B) retailing and logistics
C) customer relationship management
D) computer hardware and software
Data flows can be highly inconsistent, with periodic peaks, making data loads hard to
manage. What is this feature of Big Data called?
A) volatility
B) periodicity
C) inconsistency
D) variability
Genetic algorithms belong to the family of methods in the
A) optimization area.
B) complete enumeration family of methods.
C) artificial intelligence area.
D) non-computer based (human) solutions area.
What are the five steps in the backpropagation learning algorithm?
Southern States Cooperative used analytics to prepare the customized catalogs to suit
the targeted ________ needs, resulting in better revenue generation.
Describe the nine steps in the development process for an ANN application.
In MSS, ________ is a technique for conducting experiments (e.g., what-if analyses)
with a computer on a model of a management system.
Testing the robustness of decisions under changing conditions is an example of
________ analysis.
Name and give a brief description of each of the components of a DSS application.
In comparison to static models, ________ models represent behavior over time.
________ is a segmentation metric for social networks that measures the strength of the
bonds between actors in a social network.
Knowledge ________ systems are developed using three sets of technologies:
communication, collaboration, and storage and retrieval.
Web ________ are used to automatically read through the contents of Web sites.
What is the Voice of the customer (VOC) strategy? List and describe its 4 steps.
Most quantitative models are based on solving for a single ________.
A group support system (GSS) is any combination of hardware and software that
enhances group work either in direct or indirect support of decision making. When and
how did GSS evolve?
The analytic hierarchy process can be used to great effect to solve multi-________
problems.
What is a Web crawler and what function does it serve in a search engine?
In open-source databases, the most important performance enhancement to date is the
cost-based ________.