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The franchisee turnover rate is the rate at which franchisees leave a franchise system.
An entrepreneur may find that the business plan indicates that the business concept is
not viable. This is another potential benefit of writing a business plan; this revelation
occurred before the owner committed significant resources (time and money) to the
venture.
It is likely that young companies and rapidly growing companies will experience cash
flow difficulties.
The principle of placing smaller franchise units directly in the paths of potential
customers is referred to as intercept marketing.
Innovation is the ability to apply creative solutions to problems and opportunities to
enhance or enrich people's lives.
To be useful, market research must be structured, formal, and highly sophisticated.
A market penetration pricing strategy is designed to recover a company's development
and promotional cost of a new product very quickly.
