The rise of technology aids consumers, and will raise their expectations in all of these
ways except:
a. Consumes will want to interact with anyone, anytime, and anywhere
b. They will want to be able to do new things with new information in new ways
c. They will expect everything to be targeted to their precise needs, so they can have the
unique experience they want
d. They will want advertising to provide them with instructions for use of a new product
e. They want this all to happen easily with no learning curve
The most important data that entrepreneurs can collect on potential customers are
primary data derived from observation, online or in-person surveys, phone surveys,
interviews, and informal focus groups.
a. True
b. False