82. Depository institutions selling deposits to the public in the United States must quote the rate of
return pledged to the owner of the deposit which reflects the customer’s average daily balance
kept in the deposit. This quoted rate of return is known as the:
A) Annual percentage rate (APR)
B) Annual percentage yield (APY)
C) Daily deposit yield (DDY)
D) Daily average return (DAR)
E) None of the above.
83. According to recent studies cited in this book, in selecting a bank to hold their checking accounts
household customers rank first which of the following factors?
A) Safety
B) High deposit interest rates
C) Convenient location
D) Availability of other services
E) Low fees and low minimum balance.
84. According to recent studies cited in this chapter, in choosing a bank to hold their savings deposits
household customers rank first which of the following factors?
A) Familiarity
B) Interest rate paid
C) Transactional convenience
D) Location
E) Fees charged.
85. According to recent studies cited in this chapter, in choosing a bank to supply their deposits and
other services business firms rank first which of the following factors?
A) Quality of financial advice given
B) Financial health of lending institution
C) Whether loans are competitively priced
D) Whether cash management and operations services are provided.
E) Quality of bank officers.
86. A financial institution that charges customers based on the number of services they use and gives
lower deposit fees or waives some fees for a customer that purchases two or more services is
practicing:
A) Marginal cost pricing
B) Conditional pricing
C) Relationship pricing
D) Upscale target pricing
E) None of the above