live in comparison to their own existence in large, close-knit groups of extended
families. Americans grow up in small nuclear families, often with parents out working.
Neighbors are often strangers, and people can appear lonely. American society values
individualism, independence, and competition.
However, McCurdy believes that Americans find satisfying social connections not from
families and neighbors, but instead from other groups: networks of friends from local
taverns, work organizations, and civic groups. He contends that these groups, as well as
those formed around shared interests, provide members with a sense of self-worth and a
safe place to express their social needs.
To illustrate his argument, McCurdy describes the Gold Wing Recreational Rider
Association (GWRRA), a group formed in 1976 by seven couples in Phoenix, Arizona,
who owned Honda Gold Wing motorcycles and wanted to connect with others for the
purposes of touring. Since then, this group has grown to include more than 70,000
members in the United States, Canada, and 10 other countries. It boasts a paid staff, an
army of volunteers, 10 deputy directors, nine American and three Canadian regional
directors, 49 district directors, and 586 chapter directors. It has an annual rally called
the “Wing Ding” that draws over 10,000 participants. Local chapters gather for a variety
of events, including monthly meetings, weekly rides, and fund-raisers.
McCurdy argues that the core values of this organization reflect the values and
symbolism of kinship groups and offer participants a framework of belonging and
opportunities to express themselves. Participation in the GWRRA brings with it a
certain expectation of behavior. Members show off their motorcycles, and are expected
to have pride in their machines, cleaning and adorning them with chrome and other
accents. Participation is encouraged and rewarded by pins and patches. Safety is of
utmost importance, and members are discouraged from showing off, driving after
drinking, and riding aggressively. Additionally, couples are a valued part of the group,
and members are strongly encouraged to participate and tour with the group, despite the
physical challenges of motorcycle riding.
McCurdy concludes that belonging to a group of individuals who share an interest
provides Americans with a feeling of belonging that many do not find at home or work.
It offers the opportunity for personal recognition, a sense of self-worth, and a way to
express themselves. For many, McCurdy argues, this organized group provides what he
calls a “non-family home.”
Although designed for comfort and touring, the Gold Wing motorcycle, introduced by
Honda in 1965, was quickly adopted by sports-minded riders.