4. Darren set his friend Mike up on a blind date. When Mike asked Darren to describe her, he
said, “She’s attractive, intelligent, industrious, impulsive, critical, and stubborn.” Mike
replied, “I like attractive and intelligent women.” Mike’s focus on the first words in the list
is an example of the ________ effect.
a. focus
b. recency
c. primacy
d. moderating
5. Solomon Asch (1946) gave participants in his study a list of characteristics about a person
they never met. One group read a list indicating the person was intelligent, industrious,
impulsive, critical, stubborn, and envious. The second group read the same list in reverse
order (i.e., envious, stubborn, critical, etc.). What was the outcome of this study?
a. Both groups formed positive impressions of the person.
b. Both groups formed negative impressions of the person.
c. The group who read the list starting with positive characteristics (i.e., intelligent,
industrious, etc.) rated their person more positively than the group who read the list
starting with the negative characteristics.
d. The group who read the list starting with positive characteristics (i.e., intelligent,
industrious, etc.) rated their person more negatively than the group who read the list
starting with the negative characteristics.
6. Why do we form impressions of people based on the first time we meet?
a. Because we usually meet people only one time.
b. As humans, we take multiple meetings to make impressions.
c. Because later impressions are more important we ignore early impressions
d. When we don’t know someone, we are motivated to gather information about the person
quickly.